James Wright and the Invention of Silly Putty

James Wright and the Invention of Silly Putty The plastic putty known as Silly Putty ®Ã‚  has been entertaining youngsters and providing them with innovative playtime since the 1940s. Its had an interesting history since then.   The Origins of Silly Putty ® James Wright, an engineer, discovered Silly Putty ®.  Just as with many awesome inventions, the discovery happened by accident.   Wright was working for the U.S. War Production Board at the time. He was charged with finding a substitute for synthetic rubber that wouldn’t cost the government an arm and a leg to produce. He mixed silicone oil with boric acid and found that the compound acted very much like rubber. It could rebound almost 25 percent higher than a normal rubber ball, and it was impervious to rot. Soft and malleable, it could stretch to many times its original length without tearing. Another of Silly Putty’s ® unique qualities was its ability to copy the image of any printed material it was pressed upon. Wright initially  called his discovery  Ã¢â‚¬Å"Nutty Putty.†Ã‚  The material was sold under the trade name Silly Putty ® in 1949 and it sold faster than any other toy in history, registering over $6 million in sales in the first year.   The Government Wasn’t Impressed Wright’s amazing Silly Putty ® never found a home with the U.S. government as a substitute for synthetic rubber. The government said it wasn’t a superior product. Tell that to millions of kids pressing globs of the stuff onto comic  pages,  lifting images of their favorite action heroes. Marketing consultant  Peter Hodgson didn’t agree with the government, either. Hodgson bought the production rights to Wrights bouncing putty and  is credited with changing the name of Nutty Putty to Silly Putty ®, introducing it to the  public at Easter, selling it inside plastic eggs. Silly Putty’s ® Practical Uses Silly Putty ® wasn’t initially marketed as a toy. In fact, it pretty much bombed at the 1950 International Toy Fair. Hodgson first intended  Silly Putty ® for an adult audience, billing it for its practical purposes.  But despite  its ignoble beginnings, Neiman-Marcus and Doubleday decided to go ahead and sell Silly Putty ® as a toy and it began to take off. When the  New Yorker  mentioned the stuff, sales bloomed – more than a quarter million orders were received within three days. Hodgson then reached his adult audience almost by accident. Parents soon discovered that not only could Silly Putty ® lift perfect images off comic pages, but it was pretty handy for pulling lint off of  fabric as well. It went to space with the Apollo 8 crew in 1968, where it proved effective at keeping objects in place in zero gravity. Binney Smith, Inc., creator of Crayola,  purchased Silly Putty ® after Hodgson’s death. The company claims that more than 300 million Silly Putty ® eggs have sold since 1950. The Composition of Silly Putty Although you probably don’t want to go to the trouble of whipping up a batch at home when you can simply buy some, the basic ingredients of  Silly Putty ®Ã‚  include: Dimethyl Siloxane: 65 percentSilica: 17 percentThixotrol ST: 9 percentPolydimethylsiloxane: 4 percentDecamethylcyclopentasiloxane: 1 percent  Glycerine: 1 percentTitanium Dioxide: 1 percent It’s a safe guess that Binney Smith aren’t divulging all their proprietary secrets, including the introduction of a wide array of  Silly Putty ®Ã‚  colors, some that even glow in the dark.